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Semrush One

Semrush One

Semrush One is our flagship search solution—combining traditional SEO and AI search visibility into one connected workflow. 

It helps you measure and grow your brand’s presence across Google, ChatGPT, Perplexity, Gemini, and other discovery platforms.

Semrush One combines two toolkits under one subscription, giving you the data, insights, and workflows to win every search, whether it happens on search engines or AI chat platforms.

Who is Semrush One for?

Semrush One is built for:

  • SEO and content marketers optimizing across multiple search surfaces
  • Brands tracking visibility beyond Google
  • Agencies managing SEO and AI search performance for clients
  • Teams wanting one connected view of all search metrics

Key Capabilities

  • Unified Visibility Tracking — See your brand’s performance across both traditional SERPs and AI search results
  • AI search + SEO Data in One Place — Access Semrush’s powerful keyword, backlink, and prompt databases in one connected view
  • Actionable Insights — Get AI-powered recommendations and workflows that guide your next optimization steps
  • Cross-Toolkit Integration — Move seamlessly between SEO and AI visibility tools
  • Always Up-to-Date Data — Daily, weekly, and monthly refreshed databases ensure accuracy and real-time discovery of new trends

Why Use Semrush One?

Today’s search landscape has changed — we’re now in the era of AI-driven discovery, and marketers need a way to be visible on both traditional search and AI platforms. Semrush One brings everything together and helps businesses get visibility everywhere.

With Semrush One, you can:

  • Benchmark competitors on Google search and AI platforms
  • Measure where your brand appears across all major discovery surfaces
  • Identify new prompts, keywords, and visibility opportunities before competitors
  • Simplify your workflow with one subscription and a unified reporting experience

What’s Included

Semrush One gives you access to two Semrush toolkits in one plan:

  • SEO Toolkit – Research keywords, audit sites, track rankings, and analyze competitors
  • AI Visibility Toolkit – Discover how your brand appears in Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity

Plans and Access

Semrush One is available as a bundled subscription plan. 

Depending on your account type:

  • If you only have a free Semrush account, you can explore Semrush One through a free 7-day trial
  • If you already have a paid Semrush account,  you can upgrade directly from any toolkit to unlock the full platform

To check your plan and upgrade options, visit the Semrush Pricing Page.

Frequently Asked Questions

How can I upgrade to Semrush One?

You can upgrade directly from your Semrush account:

Once you upgrade, all your existing data and projects will automatically appear in the new unified interface.

Does Semrush One include AI search data?

Yes. The AI Visibility Toolkit available inside Semrush One tracks brand mentions, prompts, and visibility across large language models like ChatGPT, Gemini, and Perplexity — helping you see where your business appears in AI-generated answers.

How often is the data updated?

All Semrush databases update on varying cycles — either daily, weekly, or monthly to ensure accuracy and relevance. 

Is there a free version of Semrush One?

You can explore limited Semrush One features with a free trial. To unlock full access, you’ll need to upgrade to a paid Semrush One plan.

Where can I learn how to use Semrush One?

Check out the AI Visibility Essentials course in Semrush Academy and explore guided onboarding lessons inside the platform.

Which AI platforms does Semrush One track?

With Semrush One, you can measure a brand’s AI visibility across Google AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini. 

Here’s where you can track each platform:

  • AI Analysis reports: Google AI Overviews, AI Mode, ChatGPT
  • Brand Performance reports: Google AI Mode, ChatGPT, Perplexity, Gemini
  • Prompt Tracking: Google AI Overviews, AI Mode, ChatGPT

Plus, Site Audit can check if your domain is blocking any of the following AI crawlers;

  • ChatGPT-User
  • OAI-SearchBot
  • Googlebot
  • Google-Extended
  • Perplexity-User
  • PerplexityBot
  • Claude-User
  • Claude-SearchBot

What’s the difference between Semrush One and AIO (Enterprise)?

Semrush One is for those seeking an affordable, high-impact visibility tool for AI search and SEO. It allows measurement of AI visibility in leading LLMs through the tracking of key prompts, mentions, and sources. The AI Visibility Toolkit is designed for monitoring one or a smaller number of domains.

AIO (part of Semrush Enterprise) is made for large teams or global organizations that manage visibility across multiple markets or brands. With fewer tracking limitations and the ability to create and manage multiple projects within the one platform, it offers a scalable suite of tools for granular analysis of AI search visibility. 

Does Semrush One include other tools like Content Toolkit?

Semrush One’s bundled subscription plan includes two Semrush toolkits: SEO and AI Visibility. Depending on the level of your Semrush One plan, it could include three SEO content optimization tools (SEO Writing Assistant, SEO Content Template, and Topic Research).

You can add-on additional toolkits, like the Local or Content Toolkit, to your subscription at any time from your subscription info page.

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